Labeling too difficult for some to handle

The Renoir Cinema in Brunswick Square, London is being renamed Curzon Bloomsbury. Writer Ryan Gilbey, loyal to this theatre, feels that he will be betraying the Renoir Cinema by accepting it’s new name. He listed examples of Starbursts candy and Puff Daddy being things that changed their names and still survived strong. Gilbey was able to accept these particular name changes, but somehow cannot arrive at the idea that his beloved, memory-filled Renoir will be soon Curzon Bloomsbury.

When I came upon this article, I thought of the discussion we had in class about feminism, and the labeling we have given the word. When most think of feminism, they think of loud, aggressive, women activists fighting for equality. This is the label we put on the word. It’s strange that we don’t place it’s actual current definition as the label, but that may make too much sense.

In the Renoir article, the writer doesn’t think of the actual physical building and what it does as a business, but rather holds his personal experiences with it. Perhaps if Opal Fruits made an impact on his life as much as this cinema, he’d be upset with the label change to Starbursts.