Campaign Ad = Camp Ad

With all the campaign advertisements being crammed into the media in the last five days before election day, it didn’t surprise me when I received a Facebook message with a link of a Youtube video with a campaign ad motif. A friend that works for a summer camp that I went to when I was a kid sent me a message informing about the following summer’s activities and a video link. Discovering that it had a campaign ad theme didn’t surprise me much because right now much of the media is using the election theme in their media advertisements and production.

The camp video is similar to campaign ads in many ways. First, the voice narrating is deep and smooth, and sounds inspirational. The voice speaks somewhat slowly without music at first, reminding viewers about how the negativity of the campaign is getting tiring and about dreaming of a better time. This then leads into talk about early registration for the camp will be that better day in the distance. The music becomes more upbeat. It is similar to a campaign ad in that there’s a clear distinction between the first half and second half of the ad; in the first part one party is negatively talking about the other, then things change around and the party sponsoring the ad gives hope, speaks inspirationally, urges viewers to make the right choice for their safety and well being.

All sorts of media are using the campaign and political motif to get viewers attention, either by poking fun or by taking a more serious tone, urging people to vote. Saturday Night Live has had some of their highest ratings with their political skits. Also, MTV is doing a countdown, shown on the bottom right of the television screen, until Election Day, along with many special tv shows and web articles about the election’s issues.

With so much media feeding off the campaign, it’s almost hard to think where they will find their ideas after November 4th, but then again, with a new president there’s always much to talk about.